Noritek
I had the unique opportunity to create a marketing foundation for Noritek. With a target audience of industry professionals, I developed and executed newsletter campaigns, managed social media, edited visuals, and created graphics that spoke to the customer base.
As part of my academic journey, I conducted my thesis research on digital marketing preferences within the sheet metal industry. This work included developing a comprehensive digital marketing plan for Noritek, showcasing my ability to combine research-driven insights with practical, results-oriented strategies.
Bende x Krasser x Jorns Campaing
The campaign aimed to highlight the seamless compatibility of Krasser and Jorns machinery with the Bendex program, positioning these solutions as integral to efficient sheet metal operations. As part of the initiative, I introduced the Noritek Man character—a distinctive brand mascot designed to enhance recognition and add a relatable, human element to the company's messaging.
